David Pogue, the tech commentator on New York Times, wrote in his blog that most tech predictions often fall short of being accurate. Pogue’s funny takes on gadgets and technology is often as entertaining as reading the next prediction from journalists/publications. So Pogue writes:
This is why, when anyone asks me what the future of technology holds, or what kids will be bringing to school in 2016, I politely decline to answer.
Predicting a volatile market such as tech is difficult. In tech, no one really knows what will become big. It takes a lot of luck, good marketing, and a nice brand or image for a certain product, for instance, to fly. Case in point: The Mac. When I read the book called “Insanely Great” by Steven Levy, I realized that Apple had a lot of failures before it launched the Macintosh in 1984. But the company was not in the habit of just giving up without a fight. It will find ways to innovate.
Innovations in technology has always been key. It is the name of the game, but one has to be sure these are practical and useful. In fact, some would argue that there is really no great technology out there. It is the people who decide to call one technology “great” or “insanely great” as Jobs would call his Mac back in 1984.
Great technologies become one because it did make a difference in people’s lives. The Internet is a great innovation, for instance.
So when tech journalists like Pogue are asked again and again what makes a certain technology “great,” they would reply this way as Pogue did when he blogged about Apple recently:
In the end, this story really isn’t about Apple–or any one company; they all have ups and downs. This story is about the journalists and commentators. It’s one thing to report what’s happening to a flailing company, and quite another to announce what’s *going* to happen. In the technology business, that’s a fool’s game.
Does that make sense?