I came across Steve Outing’s column on Editor and Publisher, titled “Some Words of Advice for Small Newspapers.” I’ve been doing a lot of readings on convergent journalism lately. Thanks to the Internet, I found such interesting insights, which I could cite in a school paper due two weeks from now 😉
One of the interesting phenomenon in today’s “new new media,” (as the column by Joey Alarilla describes today’s environment), is the resurgence of community papers, again thanks to the Internet. In a previous article I wrote, one of the editors I interviewed made this observation: For national news, people tend to go for local television. For international news, they watch cable news sources like CNN, BBC, etc. But for community news, they go for community newspapers from a nearby newsstand. But I digress.
Outing’s column provided a list of advice (at least 10) for small newspapers, should they consider entering the “new, new media” environment. One of the interesting piece of advice he gave was, Don’t hire print-focused employees. He offers this explanation:
Every hire counts at many small papers. It’s long been common practice to look for people able to do multiple tasks, because the money often isn’t there to hire people who are highly specialized, the way a wealthier metro paper might. But the Internet era requires more than finding people who can snap a news photograph and write a story and lay out the front page.
He added smaller publications should even hire more fresh graduates. Why? They’re more attuned with today’s Internet technologies. They’re also used to multi-tasking.
Small newspapers often look for recent college graduates to staff their newsrooms, in part because those employees won’t demand high salaries. Hiring journalists and ad sales people right out of college makes even more sense today. Not only will recent graduates probably fit within your budget, but they’ll have an understanding of the modern media picture — at least, they will if they went through a credible journalism or communications program.
Read the rest of column here.
Small community newspapers going online are making a good decision, in my most humble opinion. It makes business sense.
As we all know, the Internet’s true strength is community — to find and put together people with (sometimes esoteric) shared interests.