SMS campaigning and Comelec

The Commission on Elections took up the issue of short messaging service (SMS) campaigning this week, hoping to tackle the question on whether political parties can use this technology to convince people to vote for their candidates in the coming May elections. This issue emerged after the National Telecommunications Commission sought the legal opinion of the election body this week.

Excerpt of the story:

MANILA, Philippines — It will be “very difficult” to regulate the use of the short messaging service or text messages to send paid political advertisements to cell phone users, the Commission on Elections (Comelec) acknowledged Wednesday.

“Regulation of SMS campaigning looks to be very difficult,” Comelec spokesman James Jimenez told in a brief interview when he stepped out of a closed door meeting between the commission en banc and regional election officers.

The guidelines for SMS campaigning is one of the items the Comelec en banc is discussing in a closed-door meeting that is taking place as of this posting.

Before the meeting, Comelec chairman Benjamin Abalos said SMS campaigning “seems okay” but “has to be regulated.”

Read more of this story here.

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Erwin Oliva

Putting a dent on the universe one day at a time