Party list candidate Kabataan (the Youth) goes for cheaper alternatives for campaigning: YouTube and the Internet.
Hoping to target the young and educated voters, they launched a viral campaign on YouTube that features top Filipino celebrities like Angel Aquino, Dennis Trillo, Ciaro Sotto, and Paolo Ballesteros.
Excerpt of INQUIRER.net story.
Kabataan woos youth vote on YouTube, Internet
Gets young celebrities on bandwagon
MANILA, Philippines — You’re young. You’re committed. You’re seeking public office. And you’re practically penniless.
How do you mount a campaign without the millions of pesos needed for television and radio ads to reach your hoped-for constituency?
Kabataan (Youth), which is seeking House seats in the May elections for party-list groups, seems to have found the answer, wooing the youth and educated voters on the Internet.
The group’s slick campaign video clip featuring celebrities Angel Locsin and Dennis Trillo and other artists endorsing the group is now making the rounds of YouTube, an Internet-based video hosting service, and local blogs.
Here’s the video clip from YoutTube: