Old media (the likes of Time Warner) has hit back on new media (read Google) for its continued violation of its copyright. The CNET article writes:
“The Googles of the world, they are the Custer of the modern world. We are the Sioux nation,” Time Warner Chief Executive Richard Parsons said, referring to the Civil War American general George Custer who was defeated by Native Americans in a battle dubbed “Custer’s Last Stand.”
“They will lose this war if they go to war,” Parsons added, “The notion that the new kids on the block have taken over is a false notion.”
Time Warner defended its discussions on copyright protection with Internet search leader Google, which another panel member, Viacom, has sued.
It is easy to hit Google (and YouTube) for all its faults. But without these two companies, today’s Internet is not as interesting as it should be.
Old media needs the Googles of this world, vice versa. But as more people are hooked to the Internet, new media is becoming an alternative medium to old media that is controlled by a few. Yes there will be some consolidation. But there will be new forces that will emerge. And they don’t have to be big. They will be niche players who will have a “steady” stream of revenues from a market that prefers personalized content free from commercial interests.