‘Content is no longer king’
Very interesting and insightful thoughts/ideas in this recent article shared.
This article can be fairly summarized by this statement, which I’m quoting from the article:
With the rise of new distribution platforms like Facebook, YouTube and Hulu, there’s no question that the next generation of digital media is as much about distribution as it is about content. Media companies that orient their organizations to prize audience development above all (with distribution as a key component) will catch the upside of these tectonic shifts. And they will be the ones that survive and thrive in the digital age. After all, audience is the ruler of media companies’ fortunes.
Read the rest here.
What do you think? Do you subscribe to this idea?