‘Content is no longer king’
Very interesting and insightful thoughts/ideas in this recent article shared.
This article can be fairly summarized by this statement, which I’m quoting from the article:
With the rise of new distribution platforms like Facebook, YouTube and Hulu, there’s no question that the next generation of digital media is as much about distribution as it is about content. Media companies that orient their organizations to prize audience development above all (with distribution as a key component) will catch the upside of these tectonic shifts. And they will be the ones that survive and thrive in the digital age. After all, audience is the ruler of media companies’ fortunes.
Read the rest here.
What do you think? Do you subscribe to this idea?
May 9th, 2012 at 2:25 pm
I don’t get it. Why should there be a conflict between audience and content? “The myopic focus on content over distribution is widespread” – I don’t get how you can generate content without thinking of your audience and your market. Maybe its a western phenomenon. Because here in the Philippines, content is always formulaic, because that’s what mainstream media thinks audiences want.
May 9th, 2012 at 3:00 pm
It can apply to PH. If we’re talking about “formulaic” content, that might become problematic, as audience’s taste and attention are getting stretched with more sites out there featuring content. I believe this article is not discounting the fact that content and audience are tied together. But what this says is that are editors/journalists today also thinking of audience whenever they generate content? With so much content out there, how well are content packaged, and distributed over their internal and external networks? These are some questions that media companies face today.