War of the ‘screens’
One of my former boss in a digital publishing company told me the next battle will be fought in the “screens.”
Back in the days of desktop domination, the question was, “Which browser was superior?” Netscape. Internet Explorer. Today, the conversation has shifted to, “How many screens can you be in today?” If the answer is all of them, then you’ve hit home run.
This recent Google study moves the conversation to the battle for screens and how this is going to impact the way we do digital journalism and publishing. While this study covers the U.S., it gives you some insights on where we’re going in the future. And I quote from the article:
While each of these has a significant place in our consumption today, their real power lies in how they are used together — in combination, 90% of all of our media consumption, or 4.4 hours per day, is happening across all four (which doesn’t leave much room for paper-based books and publications; or for radio). This not only has implications for how content is designed, but also for how companies like Google will continue to hedge their bets across all four screens.
What are your thoughts?