As a journalist, I was often told to be quick to report the news. Get the facts straight. Ask the right questions. Get them out quickly. That was how I was trained in the university and later in newsrooms by my tough editors.
However, as I got used to doing reports and news, I felt I was missing the point of doing journalism. While I was still out to expose the truth and to inform the public, I wanted to tell great stories. Thus, I remember one colleague telling me about what’s missing in the 5Ws and 1H. It was the SW–So What?
Today, I was reading this little yellow book called “Show Your Work” by Austin Kleon who also wrote an earlier bestseller titled, “Steal Like an Artist.” I’m not big in self-help books nor do I endorse them, but sometimes I feel that we all need to be reminded about some universal truths about the universe.
Kleon–I believe–reads a lot of books, and one of the books that he came across was Significant Objects by Joshua Glenn and Rob Walker. He quoted from the book this line: “Stories are such a powerful driver of emotional value that their effect on any given object’s subjective value can actually be measured objectively.”
Kleon went on to narrate an experiment done by the duo where they picked insignificant objects from a thrift shop and got good writers to tell a story about them. They sold these objects on eBay along with invented stories about them. It turned out, people connected to stories behind these objects. Both sold about $100-worth of trinkets for $3K!
Telling good stories have always been my oft-repeated point when I talk about publishing in my class. What makes a news story better than the other? It’s great story telling–and with today’s technology, the means of telling that great story can help reach more people (think social media). But it’s the essence of a great narrative that takes people through a journey. Stories about paintings bring or even add more value to a piece of art. People value stories behind objects. As Kleon pointed out in his little yellow book: Work doesn’t speak for itself.
We need words! We want to know the story behind everything and anything. That’s human nature. We’re just too curious to know.