My Readings For the Week

A wise man once told me that if you need to market your product, THAT product  sucks. Well, that’s a sweeping statement but has some nuggets of wisdom especially in a fierce market where there is so much noise.

If you love “listacles” (short for list articles), here’s another one that compiles predictions on how marketing will be in the future. Read up on 25 Predictions on What Marketing Would Be Like in 2020. Here’s a great quote from Chris Brandt, chief marketing officer of Taco Bell: “At Taco Bell, we look at three approaches to content: Create, Co-Create, and Curate. Create is our own content, co-create is content created in partnership with consumers, and curate is taking the user generated content we like and showing it to more people. The most important ingredient in all of this is authenticity.”

The future instrument is a mix of creativity, engineering, design and software. Check out this instrument that got $80,000 in commitment through Kickstarter in 6 hours. Invented by musician Mike Butera who has a PHd in Sound Studies at Virgina Tech, this instrument, dubbed INSTRUMENT 1, is set to go sale anytime soon, after the group was able to demo its prototype.

I stumbled upon this minimalist & curated site called “Defringed.” It’s a term that many designers would know. What is this site about? It’s an online destination for creative content, chosen by their editors. The site, which I discovered through Ello.co, features design, photography, art, typography, architecture, etc. If you’re tired of the messy, cluttered social networks, bookmark this site. It’s worth your while.

Other alternative sites that I have discovered: Fusion.net (a site supposed to be designed for millennials); mic.com, which features news catering to the young people. Both sites are not as loud as Buzzfeed.com, but they also offer fresh insights and perspectives other than what you’ve grown tired of seeing on click-baiting websites.

Silence is Golden; Duct Tape is Silver | LinkedIn

Silence is sometimes the best defense. In this case, better shut up and stop talking, or you will get in trouble by talking more.

Silence is Golden; Duct Tape is Silver | LinkedIn.

Finding your center

It’s not easy leaving a job to pursue my aspirations of entrepreneurship. Now I know what they mean by a “roller coaster ride.” It sucks sometimes.

It has been more than a month since I decided to take a plunge. So far, there are days I wished I was back in the rat race. But there are days that I won’t give up time with my family and children. They say work and life balance is an illusion. It is up to us to decide how we want to spend our time.

But don’t get me wrong. I’m glad I made the decision to slow down. I remember a friend of mine tell me, “Spend more time with your kids while they’re young.” When they get older, they will have less time for you. We all know this, as we have once been young.

On July 15, I would have been 4 years in my job. Looking back, those years felt longer. The challenges, the struggles, the wins, the people, and the mountains I needed to conquer–those years were precious. But all these are without meaning if you cannot find your center.

Yes, in life, we can get lost. I was lost many times. Getting buried in work or the life that I chose before, I often veer away from the important things in life: family and God. The latter is still a challenge. Work is work–it gets you by. But if you lose your center, none of these things matter: fame, glory, money, power, etc.

My wife and kids are my center in this life. Making them happy gives me peace. So sometimes I push myself at work because I thought giving them what they want will make them happy.  But TIME is what they need (sounds like a song!).

They need your time, your presence, your support, your heart, and your spirit. We see many relationships fail these days, broken families, couples who spend more time hating each other. I too had my share of problems. But if you keep reminding yourself what is your center, you will see better days.

We all wish life can be simple. Truth is, we can do it. But first, find and know your center. You may fall on the wayside. But when THAT happens, you know that someone you love will help you get back. I know, I’m slowly getting back on my feet, and making strides. I won’t make a sprint because this life is a marathon. See you all in the finish line.

 

The Karaoke Effect: How to Perfect Your Startup’s Story | LinkedIn

There’s no better way to perfect that pitch than to practice, practice, practice. Minimum requirement: 10,000 hours. Check this interesting column from Christian Gheorghe, Founder and CEO of Tidemark.net a cloud-based enterprise analytics company re-imaging business analytics for business people.

The Karaoke Effect: How to Perfect Your Startup’s Story | LinkedIn.