My Readings For the Week

A wise man once told me that if you need to market your product, THAT product  sucks. Well, that’s a sweeping statement but has some nuggets of wisdom especially in a fierce market where there is so much noise.

If you love “listacles” (short for list articles), here’s another one that compiles predictions on how marketing will be in the future. Read up on 25 Predictions on What Marketing Would Be Like in 2020. Here’s a great quote from Chris Brandt, chief marketing officer of Taco Bell: “At Taco Bell, we look at three approaches to content: Create, Co-Create, and Curate. Create is our own content, co-create is content created in partnership with consumers, and curate is taking the user generated content we like and showing it to more people. The most important ingredient in all of this is authenticity.”

The future instrument is a mix of creativity, engineering, design and software. Check out this instrument that got $80,000 in commitment through Kickstarter in 6 hours. Invented by musician Mike Butera who has a PHd in Sound Studies at Virgina Tech, this instrument, dubbed INSTRUMENT 1, is set to go sale anytime soon, after the group was able to demo its prototype.

I stumbled upon this minimalist & curated site called “Defringed.” It’s a term that many designers would know. What is this site about? It’s an online destination for creative content, chosen by their editors. The site, which I discovered through Ello.co, features design, photography, art, typography, architecture, etc. If you’re tired of the messy, cluttered social networks, bookmark this site. It’s worth your while.

Other alternative sites that I have discovered: Fusion.net (a site supposed to be designed for millennials); mic.com, which features news catering to the young people. Both sites are not as loud as Buzzfeed.com, but they also offer fresh insights and perspectives other than what you’ve grown tired of seeing on click-baiting websites.

Flip-it and how storytelling is changing online

I recently stumbled upon this new platform called Soo Meta, which redefines video storytelling.

Paidcontent offers this summary of the service:

Soo Meta redefines video storytelling by turning Storify-like content curation into great-looking video slideshows. The platform even allows producers to add polls and quizzes to their videos.

Having been in the online journalism/publishing business for years, we are always on the look out for these valuable services that can help transform the way we tell stories. This new online platform is designed to help you transform your videos into how-tos or something more useful.

But as history showed, such services would find other uses–I’m excited to test this out.